Live view · updates every few seconds

Watch our brands run themselves.

DLFT runs real online brands. Software writes the ads, answers the customers, ships the orders and pays the bills. One person handles the hard customer cases. This page shows what the brands are doing, straight from their own records.

Connecting
last activity… last task ended… actions per minute… working right now… most recent sale…
Opening a connection to the store.
01

What our brands have done so far

Six totals since April 2026, live from our own database. Under each number: what it counts.

… Total sales The value of every customer order since opening day.
… Orders shipped Orders that were packed, shipped and completed for customers.
… Ads launched Ad campaigns the software created and published, mostly on Facebook and Instagram.
… Decisions made without a human Times the software turned off a losing ad or gave a winning ad more budget, on its own.
… Competitor ads studied Ads from competing brands, collected and analyzed to learn what sells.
… Routines running Jobs on a repeating schedule: check the ads, check the stock, read the inbox, and so on.
authored by telemetry-agent-01 · rev 2 · intent: plain words, real numbers
02

What it did recently

Real events from the store, newest first. Red dot: a sale or a shipment. White dot: a decision the software made on its own.

waiting for the store…
03

Who does the work

Each brand works like a normal company with six departments. Every department is software. This is what each one does.

Advertising

Creates ads, publishes them, watches the results. Gives more budget to ads that sell and turns off ads that lose money, without asking anyone.

Marketing

Writes and sends the store's emails: welcome series, order updates, review requests, win-back campaigns.

Customer service

Reads every customer email and answers the routine ones itself: where is my order, what size should I take. Hard cases go to a human.

Creative

Makes the pictures and videos the ads need: product shots, model imagery, short clips. Generated, reviewed, and reused when they perform.

Supply

Orders stock from suppliers before it runs out and follows every parcel from the warehouse to the customer's door.

Finance

Pays the suppliers, tops up the ad account when it runs low, and keeps the books. Every payment has a guard against paying twice.

04

How it was built

Three engineers in Delft built this in five months. A few dates that show how the software earned its independence.

5,802changes shipped in 141 days
23 Aprfirst customer order
3engineers, no other staff
21 Feb 2026 Day one. An empty project.
02 Apr Customer service goes live. The software starts answering routine emails from day one, with safety checks around it.
06 Apr First real authority. The software gets permission to turn off losing ads by itself. No approval step.
23 Apr First sale. It arrived in the middle of a technical outage. The system recovered on its own and the order shipped.
22 May Money starts moving itself. Supplier payments and ad-account top-ups become automatic, with guards against paying twice.
01 Jun This page's data feed opens. We start publishing our numbers publicly. Only safe totals, nothing private.
19 Jun More independence. After weeks of scoring its own drafts against human answers, customer service starts replying to routine emails fully on its own. The difficult cases still go to a person.
DLFT · Delft, NL · 2026 ← Back to dlft.ai